This year Cosmoprof is 50 years old and visitors will have a great deal to enjoy at the celebrations.

© Elettra Giul

Running parallel to the well-established Cosmopack, the leading international event that focuses on packaging and manufacturing, there is the brand new Cosmoprime which runs from the 16th until the 19th March. Dedicated to emerging trends in the industry, visitors will find outstanding displays of quality.

The “Extraordinary Gallery” features exclusive and innovative avant-garde brands. “Be Organic” offers every novelty where it comes to organic beauty products, while “Tones of Beauty”, curated by Cosmoprof North America, showcases “black and brown” products for all types of skin and hair, geared for the multi-ethnic market.

What’s more, as part of the celebrations, a new perfume will be created by professionals in the “Cosmoprof Perfume Factory”, following all stages of development from initial conception to the final packaging.

© Alessandro Roversi Lifeina

Then, for those who want to chat and exchange views on the future of the cosmetics industry, there are “Cosmo Talks”, a series of workshops and meetings. At the same time, companies taking part in the exhibition will be showing off their products in short 30-minute demonstrations in the open beauty parlour in the “Glamour Me” space.

And of course the most prestigious brands will showcase their latest beauty products in this unique event, following on from the 2016 edition, which saw 2510 exhibitors and 200,000 visitors.

Cosmoprof Worldwide Bologna 2017

Bologna – Fair District

17-20 March 2017

cosmoprof.com

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